10 Creative Marketing Concepts to Grow Your Business
Some companies can get away with simple, straightforward advertisements that tell potential customers what they’re selling and why they should buy it. But if you’re not one of them, you need to make your marketing campaign more creative than the competition’s in order to stand out from the crowd. Here are ten different creative marketing concepts that will help you build your business while boosting your brand identity at the same time.
1- Create an Original Concept
One of the most successful forms of marketing is word-of-mouth. When someone says something about a product or service, people listen. But what if your customers don’t know about your business? That’s where creative marketing concepts come in. Here are ten innovative strategies that you can use to increase awareness and bring in new customers
Think like an artist when it comes to your ideas for creative marketing campaigns. If you’re not able to create an original concept from scratch, look at how other businesses have used their brand’s identity as inspiration for their campaigns. Then let go of what makes sense and take chances with these creative marketing concepts.
2- Be Authentic
Creative ideas for marketing your business can be as simple as getting creative with your current advertisements. Try adding a new photo, video, or slogan. You can also try incorporating the latest social media platforms such as Snapchat, Instagram ad examples, and Facebook into your marketing strategy by hosting contests on these platforms where you offer prizes in return for following and liking your page.
Video Contest Create a video about the products/services of your business and post it on YouTube with a link back to your company website.
3- Use Emotional Language
Blue Brain is a creative marketing agency that has been helping clients market their products and services since 2002. Here are 7 creative marketing concepts they’ve used in the past to help businesses grow:
1. Create a tagline that people will remember, such as Nike’s Just do it.
2. Use your logo or slogan as an image on social media posts, but switch out one letter so it says something new and different every time.
3. Give customers who refer someone a freebie, such as 10% off their next purchase or an extra week of warranty coverage on their purchase
4. Offer referral discounts for referring others 5. Offer coupons for using social media hashtags 6. Have contests for sharing product photos
7. Host events with brands you love
4- Give Something for Free
Many companies offer a free trial of their product or service as an incentive for customers to try before they buy. In the case of Blue Brain, the company offers a free trial period of 14 days. If you decide not to purchase the product after your trial is over, no problem! You can continue using the software for up-to-date reports on how your site is performing.
With a free trial, users get more of a hands-on experience with what your business has to offer. we provide all services for growing your business in our free trial. For example, Blue Brain lets you watch how many times your website is visited on a daily basis, who’s visiting it, and for how long. You can even receive suggestions about which improvements could help increase traffic or engagement. All of these options give site owners better insight into how their online presence is performing overall so they can make informed decisions about how to improve it.
5- Share Other People’s Work
Blue Brain Creative Marketing Agency is a creative agency that specializes in marketing. In this post, they share 10 creative digital marketing concepts for new businesses. A few highlights from their list are: creating a brand name that represents your business, finding out who you want as your target audience, and making sure you’re using the right platform for your business. They also suggest using a variety of strategies to reach audiences and being persistent with social media.
6- Leverage Pop Culture Events
Creative ideas for marketing are becoming more and more necessary in the digital age, but that doesn’t mean you have to be a genius or spend a ton of money. With little more than an idea, some free time, and maybe a few dollars for supplies, you can get your business seen by thousands of potential customers. Leverage pop culture events and incorporate them into your marketing strategy.
7- Use Video
You’ve heard the saying a picture is worth a thousand words. A video, on the other hand, is worth much more. It’s much easier for someone to watch a short video than read through a long blog post or skim through slides with text. Videos can also be shared much more easily. Instagram and Facebook now let you upload videos in addition to photos!
8- Get Personal
Get your audience talking and sharing on social media. This is a great way to build traffic for your content, as well as visibility for your company. Social media is a powerful tool that can be utilized for marketing efforts, so make sure you’re taking advantage of it! Whether you are on Facebook, Twitter, Instagram or any other platform, be sure you’re posting regularly and engaging with the community by responding to comments and questions.
If there’s one thing we know about social media–it’s that people love seeing themselves in pictures! So use this opportunity by inviting customers and fans alike to take selfies with your product or at an event. Be sure you have the hashtag #promotion ready so everyone can see how much fun they are having with your company!
9- Write About Yourself and Your Journey
I am a writer who has been blogging for over six years. I write mostly about personal development but have also published articles on social media and marketing. and also write about how to start a blog from scratch, this post helps to bigger when they will be stuck when they start blogging. I love writing these blog posts because they inspire me and help me learn more about myself. Plus, I hope they inspire you as well!
10- Try Vlogging
Vlogging is a great way for small business owners to create content and engage with their customers. In the video below, I walk you through the basics of how to start vlogging and set up your first videos.
If you want to give vlogging a try, there are plenty of free tools out there. I’d recommend setting up a YouTube channel and posting your videos in that space. If you don’t want anyone else seeing your videos or they might need editing before they go live, you can host them on another platform like Wistia and then add links to those videos from your YouTube channel description.
It’s also important that your first few videos aren’t rushed, so take some time for each one. After all, it won’t be long until viewers will be able to get a feel for whether you’re any good at vlogging or not!